As tennis and other racquet sports grow in popularity, Break the Love, a social sports platform that allows racquet sports enthusiasts of all skill levels to connect, learn and play, seeks to open up the access to New York’s tennis courts to a wide range of people through a partnership with American Express.
Break the Love is an online platform that allows users to search for clubs, find events, connect with other players, arrange lessons and reserve courts in various locations around the country.
The campaign, which began Aug. 10 and will run through Sept. 13, provides free access to 10,000 tennis and pickleball reservations at more than 500 courts in the New York area. Trisha Goyal, Founder and CEO of Break the Love, said the initiative is really about giving access to a younger generation of players, especially in areas where it’s difficult to access the pitch to hone skills.
“I think an important thing is to work with startups and tech companies like us,” Goyal told Cheddar News about partnering with cities to open more courts. “A really good example of that is when you think of public campgrounds. Hipcamp was the first to step into this space, and they’ve worked directly with park services locally to get open data to make it easier [for people] to find, book and book campsites online.” Hipcamp is an online service that allows people to book accommodation and outdoor camping experiences.
Shiz Suzuki, vice president of global brand sponsorships and experiential marketing at American Express, said the partnership with Break the Love is timely as new fans show their enthusiasm for the sport.
“We have seen the demand for courts in New York increase dramatically as tennis has grown in popularity among existing and new fans alike,” she wrote in an email to Cheddar News. “With that request in mind, we’ve decided to partner with social sports platform Break the Love, to help make racquet sports of all kinds more accessible to fans in the greater New York area.”
Although the partnership is currently being promoted in New York, Goyal told Cheddar that Break the Love wants to expand to other cities, but did not reveal whether or not a plan is in the works.