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How Serena Williams is set to become the first billionaire female athlete

Serena Williams topped the charts not only on the tennis courts, but also on the list of highest-earning female athletes in the world. With the level of growth in her brand, personal ventures, and businesses, Williams could be on her way to becoming the first billionaire female athlete.

‘How did she get here?’ isn’t a question many people would ask, after watching Williams climb the steps to fame right before their eyes. However, it’s worth delving into the shrewd choices the champion made en route to her financial success.

Following in the footsteps of her sister Venus, the young Williams entered the sports scene when having women of color perform on the biggest stages was a relatively new concept.

An increase in his wins on the pitch meant an increase in his earnings off the pitch. Soon, Serena Williams became one of the most marketable female athletes.

Williams, originally sponsored by Puma, signed a multi-million dollar deal with Nike in 2003. Since then, her sponsorship portfolio has only grown. Serena has partnered with Audemars Pigment, Beast by Dre, Chase Bank, Intel, Pepsi, Bumble, IBM, Upper Deck and many more.

Throughout her career, the American has remained loyal to her racquet manufacturer, Wilson.

His flair for good companies does not stop there. Williams has been diligent with his investments. Recently, Andrew Petcash gave a factual breakdown of Williams’ major investments. The sports legend has scored big by funding key companies such as Olly, Andela, Tonal, UFC and the Miami Dolphins.

Serena Williams is on her way to becoming the first billionaire female athlete. Here’s a visualization of how she does it: https://t.co/YCWkPwyC6q

The tennis superstar has also launched her own clothing line, S by Serena, and has also stepped into the world of jewelry with Serena Williams Jewelry.

In 2014, she founded her own venture capital firm, Serena Ventures, which aims to invest in startups whose insights and innovations level the playing field for women and people of color.

Serena Williams’ investment firm has backed a plethora of startups including Masterclass, Impossible Foods, Daily Harvest, Calico AI, Chat Desk, and Foody, to name a few.

According @veganfirstdaily, Impossible Foods, the company that lists Katy Perry, Serena Williams, Jay-Z, Bill Gates and more as investors is set to go public (IPO), expecting a US$10 billion valuation , according to reports. https://t.co/F63BayWPt2

Williams said she wanted to serve a purpose and make a difference through her initiatives. Of all Serena Ventures’ investments so far, 76% of founders have been underrepresented, 53% were female, 47% – black while 12% were Latino.

Speaking to Insider, the 40-year-old highlighted the difficulties women and people of color face in even taking the first step towards their ambitions and goals.

“The only way people get funding is for people like me, women and people of color, to actually write the checks,” Williams said. “Otherwise it will be the same boys’ club, except for a lot of black people.”

The Grand Slam champion also expressed how people’s skepticism of her abilities really turned out to be a driving force for her.

“Whether it’s risk or tennis, when people say I’ll never be good at it, there’s a part of me that will always love to prove people wrong.”

Not to mention that William’s main income has been on the tennis courts. She has 73 singles titles to her credit and 23 doubles titles. Among them, 23 have been Grand Slam singles and 14 are Grand Slam doubles titles. Turning pro in 1995, Serena Williams earned $94 million in prize money, the most for any woman in the open era.


Serena Williams recently headlined Black Tech Week in Cincinnati

Serena Williams takes the stage with Candice Matthews Brackeen, talking about Black Tech Week. We’ll hear more about the topics they discussed this afternoon on Fox 19 Now – @FOX19 https://t.co/mZsa3MuIUk

Serena Williams was the keynote speaker for Black Tech Week held recently. According to a report by The Business Journals, she explained how she got involved in entrepreneurship and investments.

“My father was always an entrepreneur… My father was a dreamer. I think I became a big dreamer like him. Sometimes when you live in Compton you have to be an entrepreneur because you might not have the opportunity. It is important to have this dream.

“Naturally, I started investing at an early stage, which I was interested in. I really enjoy helping shape companies, guiding them, how they think, how they hire. It’s the first hire, the 10 to 20 first hires that make a difference.

Williams also revealed that she is eager to explore new avenues and is ready to invest in healthcare and B2B. It also plans to be more associated with web3 and cryptocurrency.

According to the DealBook newsletter, the angel investor’s company also raised an inaugural fund of US$111 million that plans to invest in founders from diverse backgrounds.

Things are definitely looking up for the tennis legend as he prepares to live off the tennis courts. Thanks to her financially viable journey, “Serena Williams – The First Billionaire Female Athlete” is a realistic prospect.


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